By Sarah Hamaker
Lately, I’ve been considering a lot about my best reader.
Who is she?
What does she like to do?
What does she study?
Exactly where does she reside?
What is her family members life like?
What draws her to choose up a book?
What does she like to really feel immediately after reading a book?
I do not have the answers to these concerns however mainly because I do not have a fiction book published (that is coming later this year!), but I do program on filling in the answers primarily based on who I believe my best is now—and will right these when I have actual readers to query.
Why am I concerned with who my best reader is? So that I can make positive all of my marketing and advertising efforts are targeting a certain particular person, rather than the whole reading globe. If I’m spending valuable writing time advertising my perform, I want my marketing and advertising efforts to be as productive as attainable. And for that, I require to know my best reader intimately.
As a parent coach, I’ve created my best client. I know a lot about this best client. For instance, I know that it is a mom who’s married. She’s a Christian and has numerous kids. Her oldest kid is nonetheless in elementary college. I know that her discomfort point is that one particular kid is disrupting the household and it bothers her that she can not look to attain this child’s heart. She has study numerous parenting books, but does not know how to translate that into assisting her be a far better mom to her youngsters.
Why is it essential for me to know who my best client is? Simply because that is the only particular person I’m focusing on when I create my blogs, post on social media, record a podcast, and send a newsletter. I’m considering of her when I create on line courses. I hold her prime-of-thoughts when I look at Facebook advertisements.
Could I meet the wants of any parent? Of course! But here’s the secret to possessing an best client—or best reader—in thoughts when considering of marketing and advertising: When you especially target that best client, the price of your service (or book) is no longer the initial factor on their minds. In other words, when you industry your book to absolutely everyone, you turn into a commodity to possible readers. And when you are a commodity, folks view you initial via the lens of price.
I do not want to be a commodity as a parent coach or as a writer of romantic suspense. I want to connect with my best client and my best reader so that I can speak to their discomfort points and make a connection that will transcend the price tag point.
But it is challenging to get out of the mindset that we can attain absolutely everyone with our writing, is not it? When it is correct I could assist any parent, I discover my greatest joy operating with moms who are concerned about reaching their child’s heart (my best client). That implies I do not fight the marketing and advertising aspect as significantly mainly because I’m considering of my best client. That implies I have a certain particular person in thoughts when I create blogs or marketing and advertising material.
I can not wait to completely create my best reader so that I can hold her in thoughts when I create, when I create content material for my web page, and when I believe about marketing and advertising my book and connecting with readers. For now, I’ll perform on who I believe she is, but one particular day quickly, I’ll meet her, and then the true marketing and advertising enjoyable will start.
Who is your ideal reader? I want my marketing efforts to be as effective as possible. And for that, I need to know my ideal reader intimately. @parentcoachnova #ACFWBlogs #amwriting #writingcommunity #pubtip Click To Tweet
Sarah Hamaker’s initial romantic suspense novel will be published in November 2019. Her stories have appeared in Chicken Soup for the Soul. She won the 2015 ACFW Genesis contest in romantic suspense. She’s represented by Tamela Hancock Murray with the Steve Laube Agency. Go to her on line at https://sarahhamaker.com/wp/.